Wow, it seems like logo fever is taking over the country! So after last week's new BTV logo (which we came to the conclusion represented nothing, really), Batelco have come to the scene with their own brand new identity!
Come to think of it, didn't Batelco change their logo just a few years back, when Zain (back then MTC Vodafone) came onto the scene? So why are they changing it again? Here are some quotes from Batelco Chief Executive:
Combining the English "B" with its Arabic equivalent, the aim is to make the company identifiable with all cultures
Aha, all cultures? I don't see the Indian and Chinese culture in there. And in fact, I don't even see Arabic culture; sure there's an Arabic letter ب in there somewhere but mixing it in with the B makes it look like this:
Don't see it? Okay look closer:
Hmm. New spelling needed then, Batelcow? No seriously, what's up with all the logo changes? Changing a logo doesn't mean your company moves up in the World. Batelco's service isn't necessarily bad, it's not great though, and it's the internal issues that need to be fixed, not the external view of the company. Anyway, here are the older logos:
Prior to 2003:
Funnily enough, the oldest one still seems the most relevant to a telecom. Hmm. Anyway, this means we've had 3 logos over the span of less than a decade. What we should be doing is look at the big global companies around the world and follow their examples! So, have those big companies been changing their logos as often? Let's see some examples:
Hmm. So essentially Coca-Cola has had the same logo for over 100 years, only changing the font a teeny tiny bit to make it look fresh and more modern. Hmm. Doesn't look like we're following that example. Let's look at another:
Hmm. Guess we got it all wrong then...