15 November 2009

Where's my frickin' toast?

Ever heard of the term cash cow? It's a business term about a company that's grown big over the years, and is a generator of a steady flow of income, yet has little or no chance of innovation of it's services. ie, it just sits there and grabs the money without having to do much about it.

That my friends, is Jawad. Yup, supergroup Jawad, which we all once adored and loved for bringing us everything from yummy Chili's to our old time favorite DQ, has gone down the dark path.


Apparently when you get as big as they have, you start getting greedy; well either that, or their management has changed and been replaced by the 'lecha squad'. When you start really pushing the limits of your customers tolerance to save a few hundred fils, then you know the company is starting to go down the drain.

So I walk into Grill & Chill (previously Dairy Queen) the other day and order a salad meal. Salad meal; ie, i'm not going for any of the fat stuff. Naturally, if you're trying to eat something light, you get a drink that is also light, but with Dairy Queen being who they are, all they over is over carbonated soft drinks, and those extra-sugary slushy things. One choice left; water. But noooo... Their salad meal doesn't come with water. It comes with a soft drink. "But I want water" I said. "No sir we don't offer that any more, you'll have to buy the water."

Ok, that's understandable to an extent, as pouring me a cup of sugared crap costs them less than giving me a bottle of water, but still, cheap shot. After a bit of arguing, I gave up: "Ok, can you replace the soft drink with the water and i'll pay the extra to change", to which the dude replies, "No sir you have to buy the water separate".

So let me get this straight. You won't let me replace the soft drink with water. You won't let me pay to replace the soft drink with water. You do however want me to buy the salad with the soft drink, and then go ahead and buy an extra bottle of water?

Granted it's only 300 fils extra (or whatever) for a bottle of water isn't really that much, hell, I can even buy a bottle outside for 100 fils if I really had to. The concept here is that Jawad has decided every last fils counts, and they'd rather give their customers a hassle rather than bear a little expense. Yes sure sure, financial crisis, global meltdown, inflation, bla bla. How about we start buying our food at Raju's burger and salad for 300 fils instead, and that my friends, is INCLUSIVE of water.

Anyway, this isn't the big issue. The big issue is, the other day I made the mistake of actually going back to DQ, and ordered a chicken strip basket. Now for those of you who don't know what a chicken strip basket is, it's 4 pieces of chicken, 2 pieces of toast, and some fries + sauce. One of the tastiest parts of the meal is the actual toast, slightly browned and left to crisp with a touch of melted butter spread over the texture. Mouthwatering. So I order it and:


Wait a second, where's my toast?! Where???

Oh wait, look, there it is, hiding behind the sauce.


Are you guys frickin' serious? What is this? The two pieces of toast are literally smaller than that french fry. And see that top piece of toast? What is that? You call that a piece of bread?


Are you guys for real?! Just to give you a relative example, i've put a ketchup packet next to it to show you how tiny that thing is. That's not a goddamn piece of bread, that's just plain embarrassing. You know what, my anger towards Jawad has just turned into feeling sorry for them. If you have to resort to cutting up a piece of bread into smaller pieces to serve 5 customers instead of 1, then there's just something wrong with you.

Don't believe it's the whole Jawad group? Here's an example of how they destroyed Chili's too. Enjoy!

2 comments:

tima said...

LOL since there is a post about chillis and Chill and Grill maybe I should add a post about papa johns as well!!!

ammaro said...

please go ahead